The Digital Majority Centre (DMC)
About
The Digital Majority Centre (DMC) is a pioneering research hub based in the Department of Communications, Drama, and Film at the University of Exeter. DMC is committed to advancing the study of digital media in the Majority World by conducting comprehensive research and building a robust network of researchers focused on addressing key issues. The centre challenges dominant narratives by exploring how digital technologies intersect with diverse cultures, geopolitical dynamics, languages, religions, and identities that define regions historically underrepresented and overlooked in existing scholarship.
Our Mission
The DMC is committed to inclusive, participatory, and decolonial research practices. Our mission is to:
- Amplify diverse voices from historically underrepresented communities in digital media research.
- Build a robust and diverse community of researchers committed to exploring the digital majority.
- Address critical research gaps in relation to digital technologies and the Majority World.
- Engage with practitioners, activists, and policymakers to ensure our work has a meaningful and real-world impact.
DMC Board
- Mona Elswah, Director
- Aditya Deshbandhu, Deputy Director
- Andrea Medrado, Co-Director of Research for the Department of Communications, Drama and Film
Core Members
Intern
- Thu Phuong Dao
- Poppy McCutcheon
Research Affiliates
Events
DMC Launch Event
Date: November 4, 2026
Location: Room TS1 & TS2, Alexander Building, Streatham Campus, University of Exeter
Join us for the launch of the Digital Media and Communications (DMC) centre at the University of Exeter. The event will bring together discussions on digital technologies, communication, dissent, resistance and perspectives from the Majority World.
Agenda:
- 10:00 AM - 10:30 AM | Coffee and Welcome
- 10:30 AM - 11:00 AM | Opening Remarks
- 11:00 AM - 12:30 PM | Panel 1: Dissent, Conflict, and Resistance in the Digital majority
- 12:30 PM - 1:30 PM | Lunch Break
- 1:30 PM - 2:30 PM | Keynote session: The Revolution That Never Was but That Could Be: Digital Technologies, Communication and the Majority World
- 2:30 PM - 3:00 PM | Panel 2 - Data, Frontlines, and Futures: Perspectives from the Majority World
Registration
The event offers opportunities to participate both in person and online. Please register for the sessions you wish to attend using the links below.
- Opening remarks and panel 1: https://lnkd.in/ePcyv5rA
- Keynote session: https://lnkd.in/efuBNSny
- Panel 2: https://lnkd.in/ebrb-4DG
Collaborate With Us
The DMC is an open and collaborative space. If you are interested in reaching out to us, please contact us on digitalmajority@exeter.ac.uk.









